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Facial care is not a luxury for the few, it is a daily pampering that can make all the difference in your day. Taking care of your skin does not only mean choosing a good face cream, but building a skincare that suits your needs: knowing your skin type, choosing the right products and using them in the right way.
The world of skincare is full of possibilities: facial cleansers, toners, serums with vitamin C, scrubs, face masks, specific creams around the eyes, etc. How do you get your bearings? The answer is simple: listen to your skin. Every skin has different needs and deserves a customised routine.
Dry skin is easy to recognise: it tends to be thin, fragile and easily marked. In this case, the priority is to provide it with deep hydration and protection. Perfect skincare for dry skin starts with a gentle facial cleanser, i.e. one that cleanses without altering the hydrolipidic film. Next, a facial toner with a soothing or moisturising action is necessary to prepare the skin for subsequent treatments.
The heart of skincare is the face serum, which must be rich in nourishing actives such as vegetable oils or ceramides, followed by a rich, creamy face cream that protects and moisturises for a long time. If you want to add radiance, a face cream with vitamin C is a good choice. Finally, once or twice a week, you can pamper yourself with a moisturising face mask for an intensive, regenerating effect.
Those with combination skin know how difficult it is to find the right balance: the T-zone tends to shine easily, while the cheeks may be drier or more sensitive. In this case, the aim is to purify without dehydrating.
The daily routine should start with a purifying facial cleanser, but not too aggressive, capable of removing excess sebum without drying out the skin. After cleansing, a rebalancing or slightly astringent facial toner helps minimise pores and regulate sebum production.
Once or twice a week, a gentle facial scrub is useful to remove dead cells and prevent impurities. The face serum should have a light texture: vitamin C or niacinamide are good ingredients to even out the complexion and improve skin texture. The face cream should be light, possibly mattifying, but still moisturising. Finally, once a week you can use a clay face mask on the T-zone to absorb excess sebum and purify in depth.
Sensitive skin manifests itself with redness, tingling and frequent reactions to many ingredients. Here, the key word is gentleness. Cleansing should be done with an ultra-delicate product, without perfumes or aggressive foaming agents. It is best to avoid mechanical scrubs: if you want to exfoliate, opt for an enzymatic exfoliant, which is much gentler.
After cleansing, a soothing facial toner with ingredients such as chamomile, aloe or centella asiatica is essential. The facial serum should contain a few gentle active ingredients, such as vitamin B5 or peptides. The perfect face cream should restore the skin barrier, soothe immediately and help the skin become more resistant over time.
Men's skin is different from women's: it is thicker, more prone to impurities and is often irritated by shaving. This does not mean complicating the routine, but choosing specific products. A men's facial cleanser is the first step to thoroughly cleanse without drying out the skin, followed by a facial toner to refresh and rebalance the skin after shaving.
A good serum with vitamin C can help brighten the complexion and counteract the dull look caused by stress and pollution. The face cream for men should have a light, yet moisturising texture that can soothe any irritation and keep the skin balanced.
The eye contour is the thinnest and most delicate area of the face. It is here that signs of fatigue, such as dark circles, puffiness and small wrinkles, first appear. For this reason, it is important to use a specific product, such as an eye cream, formulated to deeply moisturise and protect the skin from stress, pollution and signs of ageing.
Depending on your needs, you can choose a defatiguing formula, an anti-ageing formula, or one with illuminating active ingredients, ideal for an immediately fresher and more rested look.
Building effective facial skincare does not mean using a thousand products, but choosing the right ones, with attention to your skin type and routine. Take the time to listen to what your skin is asking you. We are here to help you answer it, every day.