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Toner is an essential element of the daily Beauty Routine and is an extraordinary ally in keeping the skin young: it restores the optimal state of the epidermis with special attention to the acid pH, which is decisive in the prevention of irritations and inflammatory states.
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The questionwhat facial toner is legitimate: for years it was considered an optional, almost superfluous step. In reality, it is the act that makes the difference between incomplete cleansing and skin that is truly ready to receive subsequent treatments.After removing make-up with cleansing milk, invisible product residues, sebum and pollutant particles remain on the skin.The toner removes them, clears pores and promotes the oxygenation of the epidermis.
But there is an even more important aspect: thebonification of the pH. Every time the skin comes into contact with tap water, limescale alters its natural acidity, weakening the skin barrier. Skin pH optimiser restores this balance, creating ideal conditions to prevent irritation, redness and inflammation. Skin with the correct pH absorbs creams and serums better, boosts their effectiveness and stays protected for longer.
The strength of this toner with hyaluronic acid lies in the synergy of three plant active ingredients selected by Max Pier's in-house cosmetology laboratory. Hyaluronic acid is a molecule naturally present in the skin that retains water in the superficial layers of the epidermis. Applied through the toner, it creates a thin, imperceptible moisturising film that prevents dehydration and helps keep the skin supple and firm. It is weightless, non-greasy and prepares the face for the next treatment.
Witch hazel is a plant extract with astringent, toning and purifying properties. It acts onexpanded pores by gently tightening them and promotes microcirculation, improving the quality of capillary walls. Its decongestant action also makes it valuable for the eye area. Thecentella asiatica, a medicinal plant with recognised toning and restructuring properties, completes the formula with a repairing and soothing action. It helps to strengthen the skin structure and soothe skin that is reactive or subject to intensive treatment.
TheFacial Toner Skin pH Optimizer is formulated for all skin types: it is not a toner you have to choose according to your skin type, but a toner that suits your skin.
If you havesensitive skin, the combination of centella asiatica and witch hazel offers asoothing action that calms redness and reactivity without being aggressive. The absence of alcohol in the formulation makes it analcohol-free toner suitable even for the most delicate skin, which often reacts with burning to traditional products.
If you suffer fromexpanded pores, theastringent action of witch hazel visibly tightens them, refining the skin's texture. The result is a more even and smoother complexion, without the feeling of dryness that often accompanies aggressive astringent toners.
Those withmixed skin will find this toner a balancing ally: it moisturises where needed, purifies where necessary, without altering the skin's natural physiology. And for mature skin, hyaluronic acid and the restoration of the acid pH are fundamental gestures in the prevention of the signs of ageing.
Applying theSkin pH Optimizer Facial Toner is simple: after cleansing your face with cleansing milk, pour a few drops of Skin pH Optimizer onto a piece of cotton and gently pat it all over your face and neck. Complete by tapping lightly with your fingertips to aid absorption and stimulate microcirculation.
Should toner be rinsed off? No! Toner is not a cleanser, but a treatment: it allows itself to be absorbed by the skin and acts as a bridge between cleansing and subsequent products. Rinsing it out would nullify its benefits and alter the newly rebalanced pH again.
The ideal time to use it is morning and evening, as the second step in your cleansing routine. An extra tip: dabbing the toner on your face before applying make-up helps to moisturise the skin and make make-up last longer. It is no coincidence that many professional make-up artists also apply it between make-up steps to keep the skin fresh and receptive.
TheFacial Toner Skin pH Optimiser is also suitable as a decongestant compress for the eye area: soak two cotton pads and leave them on the eye area for a few minutes for an immediate refreshing effect.
Taking care of your skin also means dedicating the right gestures to it, every day. Thefacial tonic Skin pH Optimizer with hyaluronic acid and witch hazel is more than just cleansing: it is the basis on which to build your skin balance. For over forty years we have been working with nature to offer phytocosmetics that respect your skin and your uniqueness. If you would like personalised advice on your beauty routine, our team is at your disposal.
Here are the most common questions we receive from our customers.